Episode #53 The Human Cost of Scaling: Alexandra Nunez Breaks It Down

In this episode of The Queen of Automation, I had the pleasure of talking with Alexandra, a fractional Chief Wellness Officer who is all about bringing the human element back into business. What I loved most about our conversation was her unapologetic focus on people over productivity. She’s out here reminding all of us that businesses don’t run without humans, and humans don’t run well when they’re burned out.

Alexandra and I got real about what it means to run a company in a world that’s obsessed with systems, scaling, and AI. Yes, we both love automation (obviously), but she hit on something I talk about a lot: if the founder is burned out, the business is already broken. Her take? We don’t need “work-life balance.” We need integration—a way of living and working where we stop pretending we’re two different people clocking in and out of each life.

She spoke about the evolution of society and how we’ve chased tech, productivity, and money, often at the expense of our mental and physical health. And it hit me hard because it’s exactly what I see in so many of the founders and small business owners I work with. The moment you believe that rest is weakness or slowing down means failure, you’re building something on a very shaky foundation.

This episode is a must-listen if you're feeling like your business is running you instead of the other way around, or if you just need the reminder that scaling doesn’t require suffering.

Connect with Alexandra on LinkedIn to dig deeper into how she helps founders and entrepreneurs prioritize sustainable success without sacrificing themselves in the process. She’s the strategist you want in your corner if you’re serious about scaling with intention, clarity, and well-being at the core.

Mentioned in this episode:

Digital Magic CRM

Brand Built