Episode #58 Marc Lawrence on Why Real Networking Still Beats Funnels

This episode was a bit different from the usual tech-deep-dives I love, but in the best possible way. I brought on someone who, in my opinion, embodies one of the most overlooked systems in business today: real, human networking. Not the transactional kind. Not the mass-DM spam kind. I'm talking about the kind that actually builds relationships and drives opportunity over time.

Marc Lawrence joined me for this episode, and if you don’t know him yet, you should. He’s a former litigator, real estate exec, and now a key player in land development and private equity. He’s also one of the earliest members of the BrandBilt community, and, honestly, one of the best natural connectors I’ve ever met.

What I loved about this conversation is that it reminded me of something most entrepreneurs forget: not all systems are tech stacks. Some of the most valuable systems in our business are the human-powered ones, the way we show up consistently, the way we follow up, the way we build trust in real time and in person.

Marc talked about growing a title insurance company from 15 to 150 people before selling it, working directly with Barbara Corcoran (yes, that Barbara), and how he’s using LinkedIn to take conversations from online to IRL, without ever losing his voice or his authenticity. The guy shows up fully as himself, and it’s why people naturally want to do business with him.

He’s also in his 50s, still learning, still evolving, and still out there showing up on LinkedIn better than people half his age. That kind of consistency, curiosity, and humility is something I’ll always respect, and it’s a big part of what this podcast is really about: creating systems that work because they’re human, not in spite of it.

This episode isn’t about software, CRMs, or AI, but it’s absolutely about systems. If you’ve been sleeping on the power of your network, your personal brand, or the opportunities that come from simply showing up consistently and building relationships with intention, this one’s for you.

Connect with Marc Lawrence on LinkedIn to see what real relationship-building looks like in action.